Linktree for Instagram: Is It Still Worth It?

In short: since April 2023, an Instagram bio can show up to five links, which is enough for many business accounts. Linktree is still useful to go beyond five links, present a cleaner page and track clicks; its free plan is enough to start, but if you sell through it, seller fees run from 12% on the free plan to 0% from the Pro plan up, and a links page on your own website is often the better option for a business.

Linktree was born from a constraint: Instagram allowed only one clickable link per profile and none in posts. That constraint has loosened. The question now is whether the tool still earns its place in your bio, and how to use it well.

What is Linktree used for on Instagram?

Linktree creates a small web page (linktr.ee/yourname) that groups several links as buttons: your website, your store, your booking page, your latest video, your newsletter sign-up. You put that address in your Instagram bio, and visitors choose where to go.

It does three things:

• group more links than the bio accepts;
• change links without touching your profile, for example to feature a sale for one week;
• track clicks on each button, which Instagram does not break down the same way.

Can you add multiple links to Instagram without Linktree?

Yes. Since April 2023, Instagram accepts up to five external links in the bio. To add them: Edit profile, then Links, then Add external link. You can give each link a title and reorder them by dragging.

Two practical limits:

• only the first link appears directly under the bio, followed by a mention of how many more there are; visitors must tap to see the list;
• you cannot track clicks on each one in detail unless you add tracking parameters (UTM tags) yourself.

For posts, things are shifting. On September 15, 2026, Meta announced Meta One, a range of paid subscriptions. Its Advanced plan for creators and businesses, starting at $49.99 a month, includes links in organic posts and reels. Meta notes that plans, benefits, pricing and availability may vary by region, app and account, so check what your account is offered. Without a subscription, Stories remain the free way to share a one-off link, with the Link sticker.

Is Linktree free, and which plan should you choose?

Linktree offers four plans. According to its pricing page in November 2026:

Plan	What it adds
Free	unlimited links, core appearance options, basic analytics
Starter	expanded appearance controls, link scheduling, more icons
Pro	removable Linktree branding, selling with no Linktree fee, advanced analytics, email integrations
Premium	all-time analytics and data export, link rules and routing, social post scheduling

Prices are displayed in local currency, vary by region and change regularly, with a discount for annual billing. Check the pricing page when you subscribe rather than trusting a figure you read elsewhere.

One point deserves attention if you sell. For digital products and courses sold through Linktree, the pricing page (checked November 4, 2026) shows 0% Linktree fees from the Pro plan up, while Free and Starter carry a seller fee (12% on Free, per the Help Center), on top of the payment processor’s fee (Stripe, typically 2.9% plus $0.30 per sale, varying by country). Do the math: on $500 of monthly sales, 12% is $60, several times the price of Pro. Past a certain volume, the higher plan pays for itself.

For a business that only needs three or four well-presented links, the free plan is enough.

How do you build a Linktree page that converts?

An effective link page is short. Here is a method.

1. Stick to five or six buttons. Beyond that, visitors hesitate and leave.
2. Put what earns money first. Booking, quote request, store: the main action at the top.
3. Write action labels. “Book a table” rather than “Website,” “Get a quote” rather than “Contact.”
4. Keep your branding. Your logo, your colors, a photo consistent with your Instagram profile.
5. Keep it current. Remove the sale that ended, the past event, the six-month-old video. A stale link looks careless.
6. Check clicks every month. A button nobody taps can go.

Example for a restaurant

1. Book a table
2. See this season’s menu
3. Order takeout
4. Buy a gift card
5. Get directions

Five buttons, all useful, the most profitable action first.

Linktree or a links page on your own website?

That is the real question for a business that already has a site.

A links page on your website (for example yoursite.com/links) has several advantages:

• visitors land on your domain, not someone else’s;
• you keep your usual analytics and see what happens next (did they request a quote?);
• the page can match your branding exactly, with no mention of another service;
• you do not depend on a vendor’s plan or pricing changes.

Most website builders let you create one in an hour. Consider keeping it out of Google’s index if it has no search value, and treat it like a small landing page: one goal, few choices.

Linktree remains practical if you have no website, no access to it, or want to test quickly. Many comparable tools exist (Beacons or Later’s Linkin.bio, for example); compare them on the same criteria: real price, fees on sales, analytics, customization.

How do you track clicks from your Instagram bio?

Whatever tool you pick, the goal is to know which visits and sales came from Instagram. Three habits are enough.

Tag every link. Add UTM parameters to the links you place in your bio or on your link page, so your analytics tool can attribute the visit. For example: yoursite.com/booking?utm_source=instagram&utm_medium=social&utm_campaign=bio. Use the same naming every time, in lowercase, or your reports will split one source into several lines.

Compare two numbers. The clicks counted by Linktree (or by Instagram’s own insights on link taps) and the sessions your website analytics records from Instagram. A large gap usually means slow pages, broken links or visitors who bounce before the page loads.

Follow the visit to the end. A click is not a customer. Set up your booking, quote or checkout confirmation as a tracked event in your analytics, so you can count how many people who arrived from the bio actually took action. That figure, not the click count, tells you whether the bio link is worth your attention.

A simple monthly check takes ten minutes: clicks per button, sessions from Instagram, actions completed. Drop the buttons that never convert and move the best one to the top.

What are the downsides of Linktree?

• Dependence. Your bio link points to a third-party service: if it changes its terms or prices, you have to follow.
• The extra click. Each step between Instagram and your offer loses visitors. If only one action matters, put it directly as your first bio link.
• Linktree branding stays visible on the Free and Starter plans.
• Seller fees, which you need to factor into your margins if you sell from the page.

Where Linktree fits in your Instagram strategy

A bio link does not bring visitors by itself: it converts people who are already interested in your posts. The real work is content and consistency, and Instagram Reels for business are the format most likely to bring new people to your profile. All of it belongs in a social media strategy with measurable goals. If you sell products, compare with the platforms’ built-in shopping tools too, covered in our guide on how to sell on Facebook. And to judge whether your bio link pays off, track a few simple content marketing KPIs: clicks, inquiries, sales.