Marketing
360 Marketing: What It Is and How a Small Business Does It
360 marketing means one consistent message across every touchpoint, online and offline. What it covers, how it differs from omnichannel, a 6-step method.
Editor-in-chief
Hugo Marceau
Hugo Marceau is the pen name under which Digiteo's editor-in-chief signs his guides. The method never changes: start from a concrete question a small business owner is asking, go to the primary source (official documentation, published study, regulation), put numbers on it whenever possible, say what we don't know, and update the article when a platform, a price or a rule changes.
- Digital marketing
- SEO
- Social media
- Small business tools
- Business management
Methods and rules: editorial policy · the editorial team · about Digiteo · write to the editors: contact page
70 guides by Hugo Marceau
Marketing
What Is Affiliate Marketing? How It Works and What It Pays
Affiliate marketing pays a publisher a commission on each sale or lead it sends a brand. How it works, what it really earns and the FTC disclosure rules.
Marketing
Sales Prospecting: B2B Channels, Scripts and Legal Rules
B2B sales prospecting: pick your channels, write short scripts, run a 4-week cadence, follow CAN-SPAM and telemarketing rules, and track 5 metrics.
Social media
Best Time to Post on LinkedIn in 2026: What the Data Says
When to post on LinkedIn? Sprout Social sees weekday peaks from 11 a.m. to 5 p.m., Buffer from 3 to 8 p.m. What 2026 studies show, and how to test.
Marketing
Brand Guidelines: What to Include, Examples and Template
Brand guidelines set the rules for your logo, colors, fonts and images. What to include, real examples, a template outline and how to estimate the cost.
Marketing
Brand Storytelling: Definition, Structure and Examples
Brand storytelling presents your business through a character, a problem and its resolution. Definition, 5-part structure, examples and LinkedIn tips.
Marketing
Business Blog: Why It Still Works and How to Start One
A business blog answers your buyers' questions in public so they find you on Google and trust you first. Topics, time budget and mistakes to avoid.
Marketing
How to Start a Business Newsletter That Pays Off
Free tools up to 300 emails a day, a sustainable schedule, CAN-SPAM and UK rules, honest metrics: how to start a business newsletter that earns revenue.
Marketing
Buyer Persona: How to Create One, With Template and Examples
A buyer persona is a profile of a typical customer built from real data. A 5-step method, a one-page template, B2B and B2C examples, mistakes to avoid.
Social media
Buying Followers: The Real Risks on Instagram and TikTok
Buying followers breaks Instagram and TikTok rules, fake accounts get purged, and the FTC now bans fake influence. The risks and what works instead.
SEO & AI
ChatGPT Prompts: The Method and 15 Best Ones for Business
A good ChatGPT prompt has 4 parts: role, context, task and format. The method, 15 ready-to-copy prompts for marketing, sales and admin, and the limits.
Social media
Social Media Content Ideas: 8 Ways to Stay Creative
Walking raised idea output by 60% on average in a Stanford study. Eight methods so a social media or community manager never runs out of content ideas.