Marketing
360 Marketing: What It Is and How a Small Business Does It
360 marketing means one consistent message across every touchpoint, online and offline. What it covers, how it differs from omnichannel, a 6-step method.
Business
& digital
for small business
Marketing, SEO, social media, tools and management: practical guides for small business owners, freelancers and marketing teams. Every guide is dated, data-backed and sourced.
Featured
Marketing
What Is Affiliate Marketing? How It Works and What It Pays
Affiliate marketing pays a publisher a commission on each sale or lead it sends a brand. How it works, what it really earns and the FTC disclosure rules.
Marketing
Sales Prospecting: B2B Channels, Scripts and Legal Rules
B2B sales prospecting: pick your channels, write short scripts, run a 4-week cadence, follow CAN-SPAM and telemarketing rules, and track 5 metrics.
Social media
Best Time to Post on LinkedIn in 2026: What the Data Says
When to post on LinkedIn? Sprout Social sees weekday peaks from 11 a.m. to 5 p.m., Buffer from 3 to 8 p.m. What 2026 studies show, and how to test.
Free tools
No sign-up · runs in your browser
20 · 5 · 0 % VAT calculator → Add or remove VAT at UK and EU rates in one click. margin · markup Margin calculator → Gross margin, markup, multiplier and selling price. freelance Freelance day rate calculator → The minimum day rate to charge as a freelancer. loan · schedule Loan amortization calculator → Monthly payment, interest and balance, payment by payment. break-even Break-even calculator → Break-even point in revenue or units, and margin of safety. ROAS · ROI ROAS calculator → ROAS, real ROI and break-even ROAS of your ad campaigns. + % · − % Percentage increase calculator → Increase, decrease, multiplier and starting value. − % · sale Discount calculator → Price after discount, discount rate, successive discounts.
Latest articles
Marketing
Brand Guidelines: What to Include, Examples and Template
Brand guidelines set the rules for your logo, colors, fonts and images. What to include, real examples, a template outline and how to estimate the cost.
Marketing
Brand Storytelling: Definition, Structure and Examples
Brand storytelling presents your business through a character, a problem and its resolution. Definition, 5-part structure, examples and LinkedIn tips.
Marketing
Business Blog: Why It Still Works and How to Start One
A business blog answers your buyers' questions in public so they find you on Google and trust you first. Topics, time budget and mistakes to avoid.
How to Start a Business Newsletter That Pays Off
Free tools up to 300 emails a day, a sustainable schedule, CAN-SPAM and UK rules, honest metrics: how to start a business newsletter that earns revenue.
Buyer Persona: How to Create One, With Template and Examples
A buyer persona is a profile of a typical customer built from real data. A 5-step method, a one-page template, B2B and B2C examples, mistakes to avoid.
Content Marketing KPIs: The Metrics That Actually Matter
Track one content marketing metric per stage, from Google visibility to revenue. Where to find each KPI in Search Console, GA4 and a CRM, how to read it.
ChatGPT Prompts: The Method and 15 Best Ones for Business
A good ChatGPT prompt has 4 parts: role, context, task and format. The method, 15 ready-to-copy prompts for marketing, sales and admin, and the limits.
Core Web Vitals: How to Measure and Improve Them
Only 48% of websites passed Core Web Vitals on mobile in 2025. How to measure your site's performance for free and fix the issues that matter first.
How to Build a Website for a Small Business: Cost, Steps
Website builder, WordPress or custom build: how to create a small business website, from about $215 a year on your own to thousands with a pro.
Buying Followers: The Real Risks on Instagram and TikTok
Buying followers breaks Instagram and TikTok rules, fake accounts get purged, and the FTC now bans fake influence. The risks and what works instead.
Social Media Content Ideas: 8 Ways to Stay Creative
Walking raised idea output by 60% on average in a Stanford study. Eight methods so a social media or community manager never runs out of content ideas.
How to Contact Facebook Support: The Right Channel per Issue
Facebook has no customer service phone line for users. Hacked account, reported content, disabled page, ads: the official support channels in 2026.
Temporary Email: When to Use One and When to Avoid It
A temporary or disposable email protects your inbox for one-off sign-ups. For anything lasting, use an alias or mask that forwards to your real address.
HubSpot Review: Free CRM, Real Pricing, Pros and Cons
HubSpot's free CRM covers 2 users and 1,000 contacts; paid seats run from $7 (promo) to $150 a month. Our review: who it suits, where costs climb.
Mobile Device Security: How to Secure a Work Phone
Secure a work phone with ten settings from CISA and FTC guidance: lock, updates, phishing-resistant sign-in, carrier PIN, BYOD limits, lost-phone plan.
Sales Plan: How to Build One in 6 Steps (Template)
Goals, targets, actions, budget, KPIs: how to build a one-year sales action plan, work it back from a revenue goal and review it monthly. Worked example.