LinkedIn Banner Size: Dimensions, Ideas and Free Tools

In short: the LinkedIn banner for a personal profile is 1584 x 396 pixels (JPG or PNG, under 8 MB), and the cover image for a company page is 1512 x 256 pixels (3 MB maximum), according to LinkedIn Help pages checked in November 2026. It should tell a visitor at a glance what you do and for whom, with little text and nothing important near the edges.

It is the largest image on your profile and often the most neglected one. The default blue background tells visitors the profile is on autopilot, while a well designed banner works for you every time someone lands on your page: after a connection request, a comment that got noticed, or a prospect searching your name before a call.

What are the LinkedIn banner dimensions?

Dimensions differ between a personal profile and a company page. These are the values published on LinkedIn’s official help pages.

Image	Recommended size	Formats	Maximum file size
Personal profile banner	1584 x 396 px (4:1 ratio)	JPG or PNG	under 8 MB
Company page cover	1512 x 256 px (minimum and recommended)	PNG or JPEG	3 MB
Company page logo	400 x 400 px (minimum 268 x 268)	PNG or JPEG	3 MB
Link post image (page)	1200 x 627 px (1.91:1 ratio)	PNG or JPEG	3 MB

Be careful with the guides that circulate online: many still list 1128 x 191 or 4200 x 700 pixels for a company page cover. LinkedIn’s own help page gives 1512 x 256 pixels. Sizes change when the interface changes, so check the help page on the day you create your design rather than trusting a cheat sheet from two years ago.

For a sharp result, LinkedIn advises using exactly the recommended dimensions and choosing a high resolution JPEG over a PNG for photos.

Which parts of the banner get hidden?

The banner does not display the same way everywhere. Three areas cause trouble:

• Lower left on desktop. Your profile photo sits on top of part of the banner. Put no text or logo there.
• The edges. On mobile the image is cropped. For company pages, LinkedIn recommends keeping key details centered and away from the edges, especially the lower right corner.
• Top and bottom on small screens, which get trimmed differently depending on the device.

The practical rule: keep your message in the right half, vertically centered, and test the result on a laptop and a phone before you call it done. One more quirk documented by LinkedIn: when you broadcast on LinkedIn Live, your cover image is temporarily replaced by the stream, and there is currently no way to opt out.

What should you put on a LinkedIn banner?

A good banner answers the visitor’s silent question in about three seconds: “what can this person do for me?” It holds three elements at most.

1. A short promise. What you do, for whom, with what result. “I help home service contractors fill their calendar” says far more than “Strategy Consultant”.
2. A piece of proof. A verifiable number, a photo of real work, your company logo, an award. Skip client logos unless you have their permission.
3. A next step. Your website address, a booking link people can type, your newsletter name, the date of an event.

The visual should use your colors and fonts. If your company has brand guidelines, apply them: consistency between the banner, the website and your printed materials makes you easier to recognize. That work belongs to your branding as a whole, not only to LinkedIn.

What to avoid: a generic landscape photo, tiny text, a list of ten skills, or a personal cell phone number visible to everyone on the platform.

LinkedIn banner ideas by profile type

Freelancer or consultant. A clear promise on the right (“Content writing for industrial B2B companies”), one line of proof below it (“120 articles delivered this year”), and your website. A plain background in your brand color is enough.

Sales rep or account executive. The banner showcases the company and the offer: logo, flagship product or team photo, and one sentence on the customer benefit. Marketing often supplies a shared template for the whole sales team, which keeps every profile on message.

Small business owner. A real photo of the shop, the team or a job site, with one sentence about what the business does. Authenticity beats a stock photo of people shaking hands.

Recruiter or company that is hiring. A direct message: “We’re hiring 5 technicians in Denver”, with the address of the careers page.

Company page. The format is very wide (1512 x 256), so keep it simple: a short centered tagline, or a panoramic photo with no text. LinkedIn notes that a rotating cover slideshow requires a Premium Company Page subscription.

Content creator. The topic of your posts and how often they come out (“Every Tuesday, one real prospecting case study”), and possibly the name of your LinkedIn newsletter.

Whatever your profile, a banner is not set in stone. Update it when your offer changes, before a trade show or a launch, and remove a past event date right away: an outdated message does the opposite of what you wanted. Reviewing it once a quarter works for most businesses. Keep an evergreen backup version with no date or promotion, ready to put back between campaigns.

How do you change your LinkedIn banner?

According to LinkedIn Help, here is the process on desktop:

1. Click the Me icon at the top of your homepage, then View Profile.
2. Select the camera icon in the upper right of your introduction section.
3. Upload an image (or pick one LinkedIn suggests) and crop it if needed.
4. Click Apply.

In the mobile app, open your profile, tap the camera icon in the introduction section, choose the image, adjust it, then tap Save. To reposition or remove an existing banner, click the edit icon on the cover image. Setting up a slideshow of several images on a personal profile requires a Premium plan, such as Premium Business or Sales Navigator Core.

For a company page, the cover image is edited from the page’s admin view, in the page editing settings.

Which free tools can you use to make a LinkedIn banner?

Tool	What it does well	Limit of the free version
Canva	Ready-made templates at LinkedIn banner size, very easy	Some templates and images are reserved for paid plans
Adobe Express	Templates, Adobe fonts, simple photo editing	Some premium assets locked
Figma	Full control over layout, ideal for a shared team template	Steeper learning curve
GIMP	Free, open source photo editor, no account needed	No templates, technical interface

AI image generators can provide an original background. Our roundup of the best free AI image generators explains the commercial use terms of each one: read them before you publish. Do not ask an AI tool to write the banner text directly into the image, though, since letters often come out warped. Add the text afterward in Canva or Figma.

Before uploading, compress the file if it goes over the size limit. LinkedIn itself mentions compression tools such as ImageOptim (Mac) and Trimage.

Should you hire a designer?

For a personal profile, a free tool and an hour of work are enough. For a company that wants to equip its whole team, a designer usually builds one template adapted for each employee, consistent with the visual identity. Ask for editable source files so you can update the message (a trade show, a new offer) without going back to the designer every time.

A good banner does not replace regular activity on the platform. It converts the profile visits your posts generate, especially when those posts go out at the times your audience is online and spark conversation, for example with a well framed LinkedIn poll.